The moment
Life can change in seconds.
The shock, the anger, the fear and the moment the world starts seeing you differently.
The Motion Foundation
A movement built from lived experience.
Born from paralysis and rebuilt around community. The Motion Foundation makes disability visible in the way it actually feels: practical, emotional, frustrating, funny, exhausting and human.
The movement
What comes after should not be faced alone.
Stories, community, charity support and visible action for people rebuilding life on their own terms.
disabled people in the UK in 2023/24.
of the population. Disability is not niche.
of direct donations are intended for charity support once payment wording is confirmed.
Why Motion exists
Disability changes more than movement.
Disability is not niche. It affects millions of people directly and many more through family, friendship, work and community.
Paralysis, injury, illness and disability can change relationships, confidence, access, work, routine and identity. The practical cost is heavy. The emotional cost can be harder to explain.
We are here to move that forward through visibility, community, honest stories, practical support and proof people can trust.
Not pity. Not polished inspiration. Real lives, real barriers, real action.
Visibility
Making disability visible without turning people into a campaign prop.
Story
Giving people room to say what changed, what helped and what still needs to.
Community
Connection around shared experience, humour, frustration and progress.
Proof
Showing where support goes, what changed and what still needs to be done.
Lived experience
Hero to Zero.
The Motion Foundation began with one lived experience: the shock of life changing overnight, the fear and anger that follow, and the feeling of being reduced by a world that suddenly sees you differently.
H2Z names that drop: when independence, confidence, identity and control are suddenly challenged at once.
No sugar-coating. No pity. No pretending it is easy. Just independence, togetherness and forward motion.
Support and prevention
Some risks should never be left in the background.
Disability support has to include mental health, isolation and suicide prevention. This is not about turning pain into a campaign. It is about recognising where support is missing and helping fund the people already doing the work properly.
ONS analysis for England and Wales found much higher suicide rates among disabled people than non-disabled people.
suicides per 100,000 people, compared with 16 for non-disabled men.
suicides per 100,000 people, compared with 4 for non-disabled women.
The Foundation can help direct funding towards specialist charities, peer support, crisis-aware resources and practical services that reduce isolation and help people keep going.
Source: ONS, Sociodemographic inequalities in suicides in England and Wales: 2011 to 2021. The Motion Foundation is not a crisis service. If someone is in immediate danger, contact emergency services. In the UK and Republic of Ireland, Samaritans can be called free on 116 123.
Support should reach people before things become desperate.
25% for the 25%
A simple number with a serious point.
Around 25% of people in the UK live with disability. That is why Motion commits 25% of net profit from eligible sales to selected disability and inclusion charities through The Motion Foundation.
That 25% commitment relates to Motion clothing and activewear only. Direct donations are separate and intended to go 100% to charity support once the donation provider is connected.
25% for the 25% is not a slogan to hide behind. It is the commitment we have to prove.
Calculated after the real cost of making, selling and delivering eligible Motion products.
The charity vote helps the community influence where support goes.
Donation totals, allocation decisions and evidence will be shown once the backend is connected.
Motion clothing
Wearable support, not charity merch.
The Motion clothing brand is the public-facing movement: premium, modern activewear and everyday clothing people actually want to wear.
Buying Motion helps fund The Motion Foundation, makes the mission visible and gives people a way to show support without turning disability into a lecture.
Buy it because you would wear it anyway. Let it say something useful.
Who are the 25%?
More than a statistic.
The story platform is not here to create neat inspirational content. It is here to make room for what daily life actually feels like: barriers, humour, resentment, resilience, access, family, work, confidence and the bits people rarely ask about.
The aim is not content. It is helping people become more than a statistic. Some stories will be public. Some will stay private.
Start with EdEd (short for Editor)
Get the story out of your head and into words.
Ed asks careful questions so you can shape your experience at your own pace. It is not therapy, advice or an assessment. It is a starting point for a real human conversation with The Motion Foundation.
Your story belongs to you. Nothing is published without explicit approval.
Charity and community vote
Click a charity logo to show where support should go.
The Motion Foundation highlights selected charities working across spinal injury, rehabilitation, independence, veterans' support, communication, access and inclusion.
The vote is a proof of concept: one vote per email for now, with purchase-linked vote credits and verified allocation rules to be connected before launch.
Raised so far
£0
Target £10m
£0
£2.5m
£5m
£7.5m
£10m
Donate directly
You do not have to buy clothing to back the mission.
Direct donations and sponsorship will help The Motion Foundation grow the story platform, support selected charities and fund practical work around access, isolation, confidence, mental health and suicide prevention.
The 25% commitment applies to Motion clothing profits. Direct donations are separate and are intended to go 100% to charity support once the donation provider is connected.
Partners and sponsors
Build something useful with us.
We want to work with charities, brands, employers, sponsors and communities who care about disability, access, recovery, independence and representation.
Partnership can support storytelling, sponsored products, workplace inclusion, awareness campaigns, events and direct fundraising.
Start a conversation
Contact
Talk to The Motion Foundation
Stories
The story route sits in the Stories section so it stays separate from general contact and donations.
Go to StoriesPartnerships
For sponsorship, charity collaboration, workplace inclusion or community conversations.
hello@motionfoundation.worldDonations
Donation handling is being set up. Speak to us directly about sponsorship or early support.
Donate or sponsorPrivacy
Full privacy wording must be approved before launch, especially for Ed story submissions, consent and contact details.
Terms
Final donation, member benefit, voting and sponsorship terms need confirming before the site accepts live submissions or money.
Accessibility
The live site should keep clear contrast, keyboard access, readable text, visible focus states and plain-English form errors.